SEO Links That Get Users to Visit a Website. Do They Really Exist?

Links do work only on they improve website rankings and ensure real and interested users visit a certain website. Click-through is the key to referral promotion. You already know that in order to get more ad clicks it is easier to work with articles.

Last week Webartex, an article exchange service, launched a new type of articles, notably articles that both drive traffic and ensure ad clicks. The developers guarantee no less than 5 ad clicks per month. In addition when choosing any platform to publish an article on, the system always offers a rough forecast of ad clicks, from 5 to even 100. Such indices can be also compared to PR publications.

The developers claim that these clicks are made by real users who are interested in a certain topic, and they decided to click on a link. How does that work?

Firstly, those traffic-driving articles are advertised on main pages 24 hours, so that they have enough time to be noticed by the website users. Moreover being advertised on the main page boosts article indexation.

Secondly, for publishing traffic-driving articles on the exchange, there is a selection of websites with a CTR rate of over 500 people per day, with one-year of service, not marked as spam, and having perfect behavioral and social profiles. In other words, websites that have a real, active audience rather than websites created for advertising only.

According to developers, nearly 50 traffic-driving articles bring the desired result on a monthly basis. On one hand, you get traffic from non-search resources during the first week of publication; on the other hand, you will see a considerable increase in ranking during 1-3 months. 

Link-Building Does Have a Future

Today it is much harder to build links that help improve your online business and drive organic traffic. It has been simple before Google developed methods to treat links with different levels of quality and trust. And the fact that it comes more difficult to build links doesn’t mean link-building is dead.

Links will always be important when it comes to ranking. Google has always been looking for more information, more indicators, more signals to figure out if a certain page is relevant for a user at a given time. They will find them. What can naturally happen is that other signals may be replaced or modified since Google becomes smarter and has a better understanding of web and users.

All this means that in the future the links accepted by Google will be the ones got as a result of quality product and quality marketing.

What we had in the past

Google wasn’t able to understand links. They didn’t get the following things:

·         Was the link paid or not;

·         How much trust to give to a link;

·         Was the link editorially given or not;

·         Was the link high quality or not;

·         Was a link relevant or not.

What we have now

Google understands much more. Hummingbird represented just the beginning of what Google expects to achieve and the reason the same technology that helped the query bellow will also help Google get a better understanding of links.

Google now understands people better. They are learning about us all the time in order to be able to provide more relevant search results. Today they understand more that the keywords we use may not be exactly what we need, nor are they enough to find what we need.

If speaking about link-building it is important to understand that now there are much more signals that could mean that the dial on links is getting turned down a little bit more. 

The future of link-building

To predict the future is not easy and knowing what to do about it is difficult too. But there are several things we all should be doing:

1. Don’t look for scalable link-building methods;

2. Focus on a type of marketing users love;

3. Don’t be ignorant! Pay attention to what is changing.

Links don’t disappear, it is the world that changes and we have to do our best to do what really matters.

Nearly Half of UK Consumers Leverage Organic Search When Searching for Online Retailers

49% of UK consumers use organic search to find e-commerce shipping sites, and only 35% of online retailers believe consumers find them via organic search.

According to BloomReach, a company that offers customized discovery platform for online retailers, organic search has been always an effective source of discovery. But the main question here is what channels brings the most sales? Since we cannot count it, we rely on the last click.

When a shopper lands on a site from organic search, it is the shopping experience that keeps them there for some time. Actually, 60% of UK consumers say that they feel more comfortable with online shopping than with shopping in the store.

But, only 13% of retailers believe that online shopping is more personalized than in-store shopping. 

However, there is one thing retailers don’t understand. Much of the personalization that occurs today in stores is facilitated by the fact that shoppers use their mobiles in addition to online search in order to make a better decision when at the store.

According to a BloomReach research, if speaking about the retail giant Amazon, four out of five UK consumers think it is the most personalized customer service. Amazon has a great amount of information on consumer demand. This helps Amazon determine what consumers are looking for on their website and after that, conform their recommendations to that.

Specialists say that in order to compete with Amazon it is important that retailers are able to use Web-wide data, because when it comes to the thing shoppers want at this very moment on that retail website, most websites are negligent.

The findings of BloomReach recent survey show a demand by consumers to have a more customized shopping experience online. But, perhaps technology is the missing piece here.

Shopping experience is not about knowing what I was doing in the past, but what I want right now.