5 reasons why landing page is important

For many years online marketers have used the landing page as a sales tactic. It was supposed to make the visitors take a special action. Today landing page has become an important tool for successful marketing. Every imaginable business organizations assure to have a landing page for paid advertising.

A landing page is a simple page on which people land on because an advertisement or link directed them to that specific page instead of your home page. Effective landing pages are always simple and they show the visitors what they are going to get from the specific platform. There are many ways to create a landing page but first, you need to understand why landing page is important

1-Create landing page for conversions of leads

A landing page is a lead generating workhouse of the sites. If you have a product or an eBook to sell you can create a workshop for the promotion and a signup form for the web page. However, the signup might not show good results when you have created a page with details that demonstrate the benefits of having your eBook. For the lead generation campaign, your landing page should have:

•      Audio

•      Video

•      Descriptions

•      Images

•      Intuitive call to action

2-Advertisement conversions

Any kind of advertisement will be more effective when it is targeted towards a page that explains everything about the advertisement and supports it with facts. The landing page for paid advertising is more effective when they are relevant to the ads. Smart marketers will always experiment with different combinations of landing pages and ads. They will include different keywords to optimize the ages for a specified group of PPC ads.

3-Local content

If you want to get your website to rank higher when people search it on their mobile phones and other devices is to have local content. In order to start building the local content, you should create landing pages with localized and down to neighborhood content. You can link the content to the necessary pages that will make your site rank higher for the local research.

4-Social media ads

In order to deepen the connection with the visitors, you can have your social media profiles linked to the landing page. you can increase your engagement with the customers by running twitter and facebook feeds that will send your customers towards your landing pages. It will help you know how many of your customers are coming from these platforms and you can create a landing page for conversions.

5-Smart content

On the landing pages, you can create the content that will target a special audience. You can post images, videos and even articles on the landing pages that will make your customers understand how your products will solve their issues. It is a smart way of grabbing the attention of the visitors.

You can easily direct the visitors towards are specific content by using the landing pages. All you have to do is understand what the visitors want and then create everything accordingly. 

What is website audit and How to do SEO website audit

A website audit is a complete examination of your site. It covers the components that decide your site's visibility in web crawlers. This incorporates; indexed pages, page errors and site speed. Site reviews are the point at which you analyze your site top to bottom. A report will give you a comprehension of what is not working and where to focus your endeavors.

Why do I require a website audit?

Web indexes are getting significantly smarter. We are seeing an ever increasing number of changes by the way they work out the list items when somebody makes an inquiry. Numerous years prior it was as straightforward as adding keywords to your title labels and substance and header tags. Include few back links, and that was it, you got positioning. However to continue this you require familiarity with how your site is functioning, and to what expand seek changes have influenced your rankings. How clients see your site that is the place the site review comes in. Detect website errors.

How to do an SEO website audit?

To start your review, you'll require three snippets of data and follow the procedure

a.       Domain

b.      Brand Name

c.       Location 

1.      Traffic Overview

Visit SEMRush and look for the root area. You'll be given a chart of natural and PPC activity, five competitors, and five top keywords. You'll additionally observe a pie diagram showing where the traffic originates from.

·                     How much pursuit volume is there?

·                     Is it diminishing, static or expanding?

·                     What are the best organic keywords and their positions?

·                     What are the competing sites? Does this appear to be precise?

2.      SERPs Appearance

Make the inquiries on web crawlers alongside your image name and area.  Does the area show up? Is it in the first position? Are there site joins?  How great are the titles and depictions that show up? Is there a Knowledge Graph posting in the side bar? How precise is the data? What is by all accounts missing? Does any post affect the brand's notoriety?

3.      Specialized Factors

View the root space and www robots.txt.  Is there a sanctioned issue or do they strife?

•         Is it demonstrating data about the site that programmers may misuse?

•         Does the site appear to 301 divert to www.domain .com? 

           4.  Appearance

Check the heading and depiction in the Moz SEO Toolbar. Do they read well and show up upgraded for keywords and style. Turn off CSS with the Web Developer Toolbar. Does this uncover any shrouded content? Select all; does this reveal any concealed content? Look through the page content. Rate it 1 to 5 at that point scribble down a couple of notes regarding why you ranked it like this. 

           5. Content

Select five pages and visit them. Rate every 1 to 5 at that point scribble down a couple of notes regarding why you ranked it. Ask yourself, is this substance convincing or sticky? Can you efficiently discover a blog, assets or other connection commendable content? How compelling does the content strike you? Would you connect to anything you find? Why or why not?   

           6. Expert

Visit ahrefs.com and look is it medium, high or low? How many backlinks and alluding areas? Is there a better proportion?  Look at the inclines on the chart. Do they go up or down?

           7. Online networking

Pursuit Google as well as Bing for mark name and twitter or Facebook and LinkedIn. Do these online networking destinations show up in the indexed lists? Visit every online networking account. Prepare website for promotion. You should to have a decent comprehension of your site's place in the Internet biological system and have the smart thoughts about what things require more working.