Why Facebook Ads Will Make You Business Successful in 2017

It has been already shown that Facebook Ads will bring a lot more leads in 2017 than any other paid network. You’ll need to develop an effective strategy and use it with precision, but today there is a great opportunity for inbound marketers when it comes to Facebook. If you will consider this opportunity, it will pay off during the years to come.

Technology is developing at a fast pace, but that doesn’t mean you won’t miss some significant changes. This is because this doesn’t happen at once, but once in a while. You might have the chance to see the change in motion. Right now, this is for Facebook.

Why Investing in Facebook Ads?

Base on a research carried out by Google, the amount of mobile research B2B buyers do have increased by 91% year over year. This is really important because as consumers now prefer mobile over desktop, B2B buyers do the same. Today they read, research and work on their phones as well as spend time on the Facebook app/Instagram/Messenger.

With the help of Facebook, it is possible to reach these people with Lead Ads that promote you and allow users signing up with just a few clicks.

With Facebook’s Lead Ads, there is no longer needed for users to complete a form using pre-populated info and cut out the landing page step. Both significantly increase conversion rates and make the mobile ads effective for B2B marketers.

The Best Ad Technology

When it comes to ads, Facebook provides you with the most powerful, cutting-edge and effective ad units and targeting. Moreover, they are presented in a way so that marketers can easily execute. Ads are created to meet your goals, which is simple for inbound marketers to get started.

The Future of Facebook Ads

Facebook ad are some of the most effective solutions to make your business grow today. In addition, investing in Facebook today will also help you succeed in the future. When users all over the world go online today, they go to social networks and spend a lot of time with a Facebook property, but that’s just the beginning.

As you might now, the ads haven’t always represented a part of the inbound playbook. But, due to the Facebook innovation, they can be very helpful and not interruptive. There is also the combination of ads and inbound works.

This is just a short summary on how Facebook now helps thousands of business reach unprecedented success. 

This article was written by Rankwinz

Importance of Google Analytics for SEO

Many today know that Google Analytics is crucial for a successful SEO campaign. It doesn’t only offer valuable information about a website but also helps businesses a lot to reach their goals. Before analysing the benefits you can enjoy by using Google Analytics, let’s understand, first of all, what it actually is.

Google Analytics is a free web tool that helps you to collect information about the visitors to your website. In other words, it provides you with valuable information on things such as how a visitor got to your website, what did he/she do when on your website, did they convert or not, and a lot more useful information.

How can Google Analytics help your business?

GoogleAnalytics has four basic areas, including the audience - you can figure out who is visiting your website; acquisition – how visitors got to your website; behaviour – what they did on your website, and conversions – did they do what you expected them to do. Each of these reporting areas is very useful for different business purposes.

In addition, it is important to know that there four key benefits of Google Analytics. They are as follows:

- Website usability improvement

- Marketing campaign optimisation

- Budget allocation

- Audience identification

By getting the information about the way visitors use your website plays an important role in terms of understanding if your website satisfies their needs.

Marketing campaign optimisation helps you to figure out what works and what doesn’t work on your website. Therefore, you can later make all the necessary changes in order to improve the functionality of the website.

After you know what is working well and what is not working at all, you can understand where to invest money further. Google Analytics is a great tool here since it helps you identify the gaps in the investments you have made.

Even if you think you know your target audience, the Audience identification report provided by Google Analytics helps you to determine if you are right. In other words, these reports offer user-specific data that is an effective tool to better understand your audience. The data contained in the reports have elements such as visitor’s gender, locations, interests, etc.

Now, it is pretty clear that you must use Google Analytics in order to get your business to a new level. Moreover, it is very easy-to-use and is also flexible so that you can customise it to track everything on your website. 

This article was written by Rankwinz